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About the book
Refusing judgement, Doortje Smithuijsen perceptively depicts a generation obsessed with its online image. Writing in a crystal clear tone, she paints a complete picture of several influencers, while also analysing the rapidly changing world in which we live: a world in which we conform to what advanced technology asks of us, and in which the digital world increasingly prevails over the analogue. For twelve months Smithuijsen followed various influencers in their daily lives. She wanted to know what hides behind the perfect images posted on Instagram. How does it feel to put your life in service of your online image? What is it like to tailor your behaviour to an algorithm? And what she really wanted to find out: why are these people so eager to manifest themselves digitally? And what does that say about her generation?